Monday, April 30, 2007

Bluetooth intelligence

If any one managed to get down to the Coca Cola rock festival over the long weekend they would have been witness to a growing form of advertising – Bluetooth. Music and picture downloads were transmitted through out the day and night to everyone who turned their Bluetooth on.

It is amazing that this technology is being adopted so slowly though. If you look at this form of advertising compared to a poster for example the benefits are easily seen. Firstly the person does not have to physically go to the poster – the message gets sent to them directly. The advertiser is also aware of exactly how many people accepted and read the message, unlike the traditional poster.

There were some problems at the concert itself though. Some people reported issues of blank messages being sent. The problem there seems to be that the area was too large to be able to transmit to all phones.

What is important about this is not that it worked, it is that large companies are trying out Bluetooth advertising – a means of communication that will surely overtake traditional means in the near future.

1 comment:

def said...

Cool, was the advert any good? If so, would like to check it out!

Care to post/share it to http:/www.mycoke.co.za?