MySpace is showing the world just what a Web site can do. They are going to take part in choosing the next US president. Well not really. As far as I can see the United States is still set to follow the more traditional presidential campaign methods but this is still a small online victory.
Mark Burnett, the brains behind the hit Survivor series and the not-so-hit Amazing Race series has developed a new series, Independent. The show allows contestants to run for a fake presidential campaign – MySpace being the main platform for the campaign efforts.
Even though this is for entertainment alone it does show you how effective the Web can be. If a president wants to reach the under 30 market then online is the only way to go. I don’t just mean using blogs during the campaign trail but actual social networking sites like MySpace and Facebook can be platforms for potential voters to go and visit. Here they will be able to find all the information regarding the president’s policies and aims. And about the president themselves.
It is time politicians embraced the Web more, instead of trying to reach the youth through Hip Hop artist’s endorsements.
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