Companies need to wake up to the virtual world. According to Gartner research 80% of active users will have some kind of second life on the Internet by 2011. Virtual worlds like World of Warcraft and Second Life will soon have many more users than we are currently seeing. If businesses do not start making inroads into these virtual worlds they are set to lose out.
Gartner stress that businesses need to come up with a viable business model for success in these worlds, however they also mention that large projects, at least in the beginning stages should be avoided.
Just imagine the possibilities in a game such as Second Life though. Real Estate agents could open up their virtual offices and sell off property. Millions could be made by anyone with enough business sense.
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