Monday, April 23, 2007

Microsoft get serious

It seems that Microsoft are stepping up their anti-piracy campaign even further. The major software company plans to highlight the apparent dangers of software-piracy on World Intellectual Property Day (IP day) which is to be held on the 26th of April.

“People often think that there is nothing wrong with using unlicensed software. However, this sees local jobs being negatively impacted and sees the economy losing out on millions of Rands,” states a representative of Microsoft.

This comes in the wake of other efforts from Microsoft. NamelyGenuine Advantage. A program used to dissuade people from using pirated copies of its software. The basic logic behind Genuine Advantage is that you may still be able to operate the software but you will not get the full benefits of their product. Some may laugh at this but the issue is a serious one - $34 billion dollars (R238 billion) worth of seriousness (the claimed cost of software piracy on a global scale).

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