Well, as much as we love the Public Relations industry, something needs to change. The problem that arises now is a lot of what is being sent is finding its way to the spam inbox. Most journalists feel that they are already inundated with press releases and my total to date is 134 for the month of April. Now as much as journalists complain about press releases they are a great source of news or feature ideas. And with my spam inbox totally 498 for the month of April I don’t feel the need to continually go through it to find the odd press release amongst the Viagra and stock offers.
Now it is up to the PR agents to change the way press releases are being sent out. As for the answer I don’t have one but I think that the first step would be to make them more personal. This could help in the battle against being termed spam.
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