At last, a local company has embraced blogging. Samsung recently launched The Samsung Blog which seems to deal mainly with their mobile offerings. Post are written by bloggers that have been given Samsung products to use, they simply write about using the products in every day life.
It is not clear yet whether the posts are shameless marketing or genuine reviewer opinion but one thing is for sure, the powers that be at Samsung South Africa obviously realise that traditional forms of advertising and marketing are not as effective on jaded audiences as they used to be. People are more likely to trust the opinion of a blogger than a paid actress on a television screen.
Lets hope this is the beginning of a corporate shift to increased online marketing.
2 comments:
Samsung is our client on this initiative. The bloggers we chose to participate are mandated only with honesty and transparency - there is no editing / shameless plugging etc. We know the blogosphere is uber-smart and will pick up that crap in a second. It's a heart felt attempt by Samsung mobile to give social media consumer engagement a good go.
Mike, Cerebra
Good to hear. Well done on the blog.
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