Cellphones get MobileChoice

Vodacom has made their entry into the broadcasting and multi-media market a formal one. Today they announced an exclusive pay-television agreement with MultiChoice. The result of this agreement is that consumers can now watch a bouquet of channels on their mobile phones.

“For the first time, South Africans will be able to subscribe to satellite pay-TV for as little as R139 per month and choose one of the two DStv Select bouquets of channels they’d like to view. We expect to attract many customers who will enjoy the variety of more than four channels, but can now afford it for the first time,” said Alan Knott-Craig, CEO of the Vodacom Group.

With increasing cellphone penetration this is definitely a viable option in South Africa. It will be interesting to see the uptake figures though.