Cell C have effectively captured the low LSM market for mobile phones. They have just announced that they will be offering free Cell C to Cell C calls over the weekend to subscribers who have topped up during the week.
The lower LSM market is a huge one to capture and if this new strategy, called ‘Woza Weekend’ pans out Cell C will be showing Vodacom and MTN how it is done. On the other hand this does show that they are struggling to break the hold of the two big players in the higher LSM market, which through increased data usage does provide increased revenue.
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